TL:DR, I wanted my own space again.
For years, I’ve fed updates into other people’s platforms. It worked. I built a Newcastle United football analysis following to over 15,000 on Twitter, which helped me to get a job I love at Statsbomb (now Hudl), in an industry I could only dream of working in when I packed in a lucrative telecoms career at the age of 30.
At one point, before Elon poisoned the well, my tweets were seen around 90 million times a year. Those are scary big numbers, and the noise that went alongside wasn’t always fun. I learned what it feels like when thousands of strangers decide who you are. Some were kind. Some picked at my insecurities. Some trolled. Some simply hated the idea that a working-class sport was now in hock to middle-class education. I got comfortable with the scale, but the cost kept increasing.
I’ve moved my day-to-day updates to Bluesky. I value the Newcastle United community there and want to stay part of it in a healthier way. Even so, the whole cycle of outrage following a loss is exhausting.
So I’m reactivating this blog. A space I own. No algorithm. No engagement loops. Just a simple record of what I’m thinking about in work and life. A digital journal. A place to share things with friends that isn’t mediated by a platform’s mood.
What to expect here:
- Short posts. Clear points.
- Notes from product marketing. What worked. What didn’t.
- Reading, music, and things worth sharing.
- Personal bits when they’re useful or honest.
What not to expect:
- Hot takes or growth hacks for engagement
- A posting schedule. I’ll write when there’s something worth saying.
- Football analysis. That lives on my Substack at editkev.football.
If you’re here because you’ve read my football work, or you listen to Edit Radio, welcome. Same voice. Less crowd noise. If you’re a real or virtual friend who wants a calmer way to keep up, you’re in the right place.
Comments and replies will be limited. Not because I don’t care. Because I want to protect the headspace that lets me write.
Thanks for reading. If you find something useful, pass it on. If not, that’s fine too. The goal is simple. Fewer performative posts. More honest work. And a home I can actually think in.